Problem

Brands use influencer marketing services to pay people directly instead of paying social networks (Facebook, Instagram etc) but they need trusted data sources:

• To accurately match-make people (interest match, has real targeted followers)
• To check content / review quality and rank it
• To check if performance data is reliable so that they can reward users fairly

Solution

Use an Oracle infrastructure for user-driven marketing. Each oracle provides a bulletproof connection between smart contracts and real world events.

A Massive Market

Brands are spending over 36 billion US dollars on social media ads per year. These ads are often times ignored and not trusted by people. Meanwhile, 9 out of 10 people trust content posted by someone they know. That, is where Unboxed comes in. We match-make brands with social media users that create and post authentic brand related content. It enables a lot better engagement, creates real brand advocacy and word-of-mouth effect. It also empowers social media users.

A Working Business

Unboxed is a fully functioning technology utilized by over 100+ brands globally (spanning the US, Canada, the United Kingdom, Germany, Denmark, Norway and the Baltics). Over 40,000 lines of code, hundreds of iterations, and product pivots throughout the year have enabled company to today deliver large scale word-of-mouth campaignsthat involve millions of everyday social media users.

The Perfect Cure

Unboxed offers the perfect cure for companies sick of wasting time and money on influencer marketing companies that rely on labour intensive processes for finding the right influencers, negotiating deals, and managing relationships. These high touch processes limit the number of social media users who can be involved in word-of-mouth campaigns and businesses usually end up working with a small group of social media users - influencers or celebrities. 

Involving everyone

We thought outside the box and came up with a solution that allows us to replace this small pool of influencers with millions of everyday social media users - who we call Unboxers. We also replace campaign managers with marketing experts who can manage thousands of campaigns in a decentralized manner, by combining AI with an independent network of marketing experts. With that, we enable social media users to get their share of the $36bn market.

The Plan

Our business is set to grow from operating in 10 countries at present to working in over 100 markets. To accelerate the process we will build a team of 125 professionals by 2021.