The EkkBaz platform will become the first global, decentralized and intelligent direct-to-store engagement platform where store owners and manufacturers can collaborate, buy goods in bulk, and enjoy transparent prices for a wide array of FMCG products. Manufacturers can also rent store space for physical in-store promotions at grocery stores and provide loyalty rewards to grocery store owners directly. All orders, bookings and rewards transactions on the platform will eventually be powered by EKK in BAZ Protocol.

The platform will involve the following stakeholders, which will participate as depicted: Grocery Store; Manufacturer; Supplier; Field Force.

EkkBaz will seek to attract independent mobile representatives and field force companies to join the platform to increase the rate of expansion and reach out to grocery stores to onboard them onto the platform.