Farmers and truckers cultivate and transport the food we eat, yet they make the least amount of profit while we, consumers, pay high prices for our food. Our immediate goal for eHarvestHub is to help small farmers and truckers across the globe increase their profit while making food more accessible and less expensive. We can achieve this with eHarvestHub marketplace powered by Blockchain protocols and smart contracts that removes the multiple layers of middlemen and the need of human involvement in food safety verification. Our long- term goal is to enable consumers to directly contribute in small farmers around the world using our platform and cryptocurrency. 

Let’s start with food transparency. Imagine, a consumer in the United State or Germany purchases at the local grocery store Mangoes grown by a small farmer in Colombia and likes the quality and taste of the Mangoes. By using the Blockchain technology, the consumer can learn about the farmer’s production, yield, revenues, and access to market through eHarvestHub as well as other data points that show her how she and other consumers could contribute with cryptocurrency in this farmer or any farmer anywhere in the world. She is now can have a direct impact in her food, the future of the farmer, his family, and employees. Creating a true decentralization of the food chain. We can unleash the potential, together we could make reduce the financial control conglomerates have on our food chain.

Let’s now look at statistics. With the world population expected to grow to over 9 billion by 2050 and the fresh food industry expected to reach around $2,000 billion in revenue by 2019; small farmers and independent truckers already growing 60 percent and transporting 90 percent of the fresh food production respectively are becoming more critical to feed the world’s population. To help farmers increase their profit, we are not only giving them the tools to electronically maintain and make them available to grocers their food safety records but enable to provide real time access to production levels. Ensuring not just food traceability but true transparency of our food. A True Farm-to-Fork transparency. Now to give small farmers and truckers direct access to the global food chain the chain must be decentralized and that is possible with our platform powered by Blockchain technology.

But first things first. Farmers have the need to minimize food waste and food shortage. Let’s clean house. To solve this issue, we must first help farmers increase their profit. How does eHarvestHub help farmers achieve profitability? We are removing the suffocating layers of middlemen that control the sale and transportation of fresh produce taking profits away from small farmers and independent truckers. Small farmers in every continent face the same problem: lack of large inventory, marketing capital and direct access to truckers. This is not a regional problem. It is global issue requiring a global solution. eHarvestHub’s ecommerce platform removes the need of middleman, decentralizes distribution, and, gives farmers direct access to grocers both locally and abroad as well as connects them with the truckers that move their product.

Small farmers and independent truckers cultivate up to 60 percent of food and transport 90 percent of the food we consume respectively. As consumers from developed countries demand fresh produce year-round more food is imported from developing countries. Consumers are paying higher prices but that doesn’t translate to farmers and truckers making more money.